{"id":867,"date":"2019-10-20T13:03:00","date_gmt":"2019-10-20T11:03:00","guid":{"rendered":"https:\/\/agileinstitute.pl\/?p=867"},"modified":"2019-10-21T13:21:38","modified_gmt":"2019-10-21T11:21:38","slug":"jak-zwiekszyc-zaangazowanie-konsumentow","status":"publish","type":"post","link":"https:\/\/agileinstitute.pl\/index.php\/2019\/10\/20\/jak-zwiekszyc-zaangazowanie-konsumentow\/","title":{"rendered":"Jak zwi\u0119kszy\u0107 zaanga\u017cowanie konsument\u00f3w?"},"content":{"rendered":"\n<p>By&#322; wrzesie&#324;. Koniec wakacji. Czas powrotu do swoich obowi&#261;zk&oacute;w na pe&#322;nych obrotach. Rozpocz&#281;li&#347;my przygotowania do nowej kampanii reklamowej naszego brandu oraz nowego produktu. Od pocz&#261;tku wiedzieli&#347;my, &#380;e czeka nas bardzo du&#380;o pracy. Chcieli&#347;my, aby by&#322;a to marketingowa petarda, o kt&oacute;rej media spo&#322;eczno&#347;ciowe b&#281;d&#261; wrze&#263;.&nbsp;Maksymalne skupienie, litry wypitych kaw, kilkana&#347;cie spotka&#324; oraz scenariuszy kampanii. Po pierwszej selekcji na tapecie zosta&#322;o kilkana&#347;cie pomys&#322;&oacute;w. Ka&#380;dy by&#322; dzie&#322;em innego cz&#322;onka zespo&#322;u. Naszym zdaniem ka&#380;dy pomys&#322; i ka&#380;dy przygotowany scenariusz by&#322; bardzo dobry. Pojawi&#322;y si&#281; pytania:<\/p>\n\n\n\n<ul><li>Kt&oacute;ra kampania przyniesie najlepsze rezultaty?<\/li><li>Kt&oacute;ra kampania zaanga&#380;uje maksymalnie najwi&#281;ksz&#261; liczb&#281; konsument&oacute;w?<\/li><li>Jak stworzy&#263; nie tylko zwyk&#322;&#261; kampani&#281;, ale jak zapewni&#263; konsumentowi z niej frajd&#281;?<\/li><li>Jak w pe&#322;ni kontrolowa&#263; bud&#380;et?<\/li><\/ul>\n\n\n\n<p>Ci&#281;&#380;ko by&#322;o jednoznacznie odpowiedzie&#263; na te pytania. Wtedy nasz&nbsp;<strong>Ninja Marketing&nbsp;<\/strong>opowiedzia&#322; nam o kampaniach opartych o grywalizacj&#281;.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/agileinstitute.pl\/index.php\/encyclopedia\/grywalizacja\/\" target=\"_self\" title=\"Grywalizacja (ang. gamification) - wprowadzanie do jakiej&#347; czynno&#347;ci elementu rywalizacji, np. umieszczanie gier w serwisach internetowych w celu zwi&#281;kszenia ich atrakcyjno&#347;ci.\" class=\"encyclopedia\">Grywalizacja<\/a>&nbsp;<\/strong>towarzyszy nam w codziennym &#380;yciu. Czy jest kto&#347; kto jej nie lubi? Ka&#380;dy chce by&#263; pierwszy, zbiera&#263; najwi&#281;cej punkt&oacute;w, by&#263; najwy&#380;ej w rankingach. Czy to nie grywalizacj&#261; przekonujemy swoje dzieci, aby umy&#322;y z&#281;by? Kto pierwszy ten lepszy!<\/p>\n\n\n\n<p>Po&#322;&#261;czyli&#347;my to z faktem, &#380;e 60% ruchu w Internecie to obecnie ruch z urz&#261;dze&#324; mobilnych&#128241; Wykorzystali&#347;my mo&#380;liwo&#347;ci lokalizacyjne tych urz&#261;dze&#324;, aby dotrze&#263; do szerokiego grona naszych odbiorc&oacute;w i konsument&oacute;w. Do&#322;&#261;czyli&#347;my do kampanii promowanie aktywno&#347;ci fizycznej oraz zdrowego trybu &#380;ycia. Nasi konsumenci dostrzegli nas jako mark&#281;, kt&oacute;ra mocno anga&#380;uje swoj&#261; spo&#322;eczno&#347;&#263; i jest z ni&#261; w interakcji.<\/p>\n\n\n\n<p>Kampania odnios&#322;a sukces. &#10004;&#65039;<strong>&nbsp;76&nbsp;250<\/strong>&nbsp;odbytych gier geolokalizacyjnych, &#10004;&#65039;<strong>5&nbsp;130<\/strong>&nbsp;odebranych nagr&oacute;d. Konsumenci z wielk&#261; frajd&#261; korzystali z aplikacji i zbierali kolejne punkty oraz nagrody. Wtedy uruchomi&#322; si&#281; r&oacute;wnie&#380; marketing szeptany. U&#380;ytkownicy wysy&#322;ali sobie nawzajem linki do aplikacji i zapraszali swoich bliskich do gry.<\/p>\n\n\n\n<p>Teraz musz&#281; si&#281; do czego&#347; przyzna&#263;&#128526; To nie jest moja historia. Ale mo&#380;e by&#263; Twoja, Twojej marki, Twojego brandu oraz ca&#322;ego Twojego zespo&#322;u. Tworzymy zesp&oacute;&#322; technologiczny, kt&oacute;ry zajmuje si&#281; tworzeniem takich rozwi&#261;za&#324;. Czy to dzia&#322;a? Pewnie, &#380;e dzia&#322;a &ndash; zrealizowali&#347;my tak&#261; kampani&#281;!<\/p>\n\n\n\n<h3>Je&#347;li chcia&#322;by&#347; si&#281; dowiedzie&#263; wi&#281;cej, wpisz w komentarzu&nbsp;<strong>&bdquo;Grywalizacja&rdquo;<\/strong>, a prze&#347;l&#281; Ci w wiadomo&#347;ci prywatnej nasze Case Study z wi&#281;ksz&#261; ilo&#347;ci&#261; informacji.<\/h3>\n\n\n\n<p>Ps. Osobi&#347;cie mam bzika na punkcie zdrowego trybu &#380;ycia oraz aktywno&#347;ci fizycznej &#127939;&#127939;<\/p>\n\n\n\n<p>Arek \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By\u0142 wrzesie\u0144. Koniec wakacji. Czas powrotu do swoich obowi\u0105zk\u00f3w na pe\u0142nych obrotach. Rozpocz\u0119li\u015bmy przygotowania do nowej kampanii reklamowej naszego brandu [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":""},"categories":[5],"tags":[264,263],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jak zwi\u0119kszy\u0107 zaanga\u017cowanie konsument\u00f3w? - Agile Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agileinstitute.pl\/index.php\/2019\/10\/20\/jak-zwiekszyc-zaangazowanie-konsumentow\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak zwi\u0119kszy\u0107 zaanga\u017cowanie konsument\u00f3w? - Agile Institute\" \/>\n<meta property=\"og:description\" content=\"By\u0142 wrzesie\u0144. 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